How to Analyse Survey Results?

Find out from our little guide below how to correctly evaluate your survey results.

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  1. Use percentages instead of absolute frequences for a holistic understanding of your data.
  2. Compare the results by date and links in order to track the changes of your customers’ perceptions.
  3. Compare groups to see the differences between your customers and to effectively meet their needs.
  4. Use our advanced filtering option in order to make connections between your variables.
  5. Find out your most satisfied customer’s demographic profile by crossing data regarding satisfaction, age, sex and revenue.
  6. Find out your target customer’s consumption behavior by crossing data regarding demographics, consumption frequency, means of information and buying stretegies.
  7. For open questions, find the most common answers and create categories so you can easily extract relevant results.

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